SOCIAL BY DESIGN: Six Principles for Creating Connection and Collaboration, BY MARK BRITZ & JAMES TYER

Savvy companies today know that their success is predicated on innovation and responsiveness. That starts with social connection inside the organization. It starts by placing psychology and sociology above technology. By making work better, not just faster. By creating and growing connectedness. Doing this with intention--that’s what we call Social By Design.

As the Agile Manifesto inspired new software development practices and Cluetrain challenged dehumanizing marketing approaches, Social By Design looks to shake up the relationship between individuals and their organizations to create stronger and sustained connection in workplaces through better design, and greater human understanding supported by technology.

Written by Mark Britz and James Tyer, who bring their extensive experience in organizational and leadership development to this practical, grounded book.