SRL-OKR
Who Does What By How Much: Customer-Centric OKRs
Set goals that hold up even when strategy shifts
OKRs are one of the most widely used goal-setting tools in the world and one of the most widely misapplied. Most teams use OKRs to track output. This course teaches teams to use OKRs to measure real change in the behavior of the people they serve. In AI transformation, where strategy can shift every few months, OKRs built around customer behavior change are the most resilient way to set goals. Based on the best-selling book by Jeff Gothelf and Josh Seiden, this course teaches everyone in the organization, not just product and engineering, to write goals grounded in customer behavior change. Teams leave knowing not just how to write OKRs, but why they work and how to build a lasting practice around them.
LEARNING GOALS
Define who your customer is, regardless of your role in the organization
Understand the difference between outputs and Outcomes and why it matters for goal-setting
Write OKR statements grounded in customer behavior change
Build a continuous OKR practice that stays relevant as strategy changes
Align the whole organization around goals everyone can understand and act on
Interested in taking this course?
Bring this training to your whole team with a private, in-house session. Taking it yourself? Join a public workshop, alone or with a few colleagues. Got 5 or more who want in? Tell us, and we'll build a public workshop around your group.