Empowering Teams Through Practical Learning

Training Teams to Lead, Adapt and Deliver Outcomes

At Sense & Respond Learning, we help teams collaborate better, think more strategically and build products that truly serve their customers.

Some of the world's biggest and most successful companies trust our workshops, courses and coaching.

Founded in 2017 by Jeff Gothelf and Josh Seiden, Sense & Respond Learning provides hands-on, outcome- driven training in product management, product discovery, storytelling, agile leadership, innovation and digital transformation. Whether you're an organization seeking alignment or an individual looking to develop new skills, we equip you with proven frameworks, expert insights and real-world strategies to drive impact.

BUILT BY EXPERTS, MADE FOR TEAMS

Our Story

Jeff and Josh have spent decades coaching, mentoring and training product teams—both separately and together. Their collaboration began in 2011 when a global digital payments company hired them to train teams worldwide. That experience led to the development of their first book, Lean UX and the foundation of Sense & Respond Learning's training programs.

Since then, they've trained thousands of professionals across disciplines,
including: product managers, engineers, project managers, designers, human resource professionals and many more.

Their courses cover proven methodologies, strategy, OKRs, customer-centric outcomes, Lean methods, product discovery and more.

Sense & Respond Learning works with a carefully selected network of Certified Training Partners who deliver our programs worldwide.

Meet the Founders

Jeff Gothelf

Jeff is a product and strategy coach who helps organizations build better products, stronger teams and more adaptable cultures. With more than 20 years of experience, he brings deep expertise in product strategy, cross-functional collaboration, agile-friendly product design and experimentation. He has worked with companies like AOL, TheLadders and Neo Innovation to lead customer- centric transformations and deliver measurable business results.

BOOKS:

Lean UX, Sense & Respond, Who Does What By How Much?, Lean vs. Agile vs. Design Thinking, Forever Employable.

Josh Seiden

Josh is a designer and strategy coach who helps organizations drive customer-focused innovation, launch new products and build more agile teams. With more than 35 years of experience, he brings deep expertise in user experience design, product discovery, OKRs and innovation strategy. He has worked with companies like Johnson & Johnson, PayPal, American Express, Fidelity and 3M to solve
real customer problems and deliver measurable business value.

BOOKS:

Outcomes Over Output, Sense & Respond, Lean UX, Who Does What by How Much?

Our Team

BEHIND THE SCENES OF EVERYTHING WE DO

Behind Sense & Respond Learning is a dedicated team that makes everything happen; working behind the scenes to connect partners, support learners and ensure every program runs seamlessly. With a strong focus on collaboration, care and quality, the team creates the structure, relationships and systems that allow world-class training to be delivered consistently and at scale across the globe.

Aida Pérez

HEAD OF BUSINESS DEVELOPMENT AND STRATEGY

Aida builds trusted relationships with partners and key accounts, helping our global network of Certified Training Partners grow and ensuring every engagement delivers meaningful results. Her warm, collaborative style is shaped by years of living and working across Europe, Asia and Latin America, along with deep experience in sales, marketing and PR.

Through her work in sales and partnerships, Sarah helps both startups and established companies turn potential into consistent, measurable success. She’s known for her people-first approach, building long-lasting relationships grounded in trust, curiosity and genuine connection.

Sarah Farrar

HEAD OF GROWTH

Natalia keeps our global programs running smoothly, supporting partners and students with care, clarity and attention to detail. With a background in product and web design and a Master’s in Digital Experience Design, she brings a thoughtful, customer-focused approach to every workflow.

Natalia Ramírez

EXECUTIVE ASSISTANT

Delivering World-Class Training to Teams Globally

MEET OUR CERTIFIED TRAINING PARTNERS

Our CTPs are more than trainers—they're industry leaders with real-world experience. They include former corporate managers, podcast hosts, founders, consultants, business strategists and product innovators.

Cristian Bermudez
Colombia
  • Business agility director and World Bank consultant driving digital transformation, leadership growth and innovation across Central America.

    Upcoming workshops

Jonnathan Bermudez
Colombia
  • AI leader and product innovator spearheading  data-driven solutions, AI product development and user-centered design across Latin America.

    Upcoming workshops

Chantal Botana
United States
  • Product coach and former head of product with expertise in OKRs, product discovery and outcome-driven coaching for B2C and consumer marketplaces.

    Upcoming workshops

  • Product and training leader helping organizations build sustainable delivery models, empower teams and create consistent, measurable results across industries.

    Upcoming workshops

Tony Brown
United States
  • Design leader helping teams align user needs with business goals through strategy, empathy and impactful user-centered design.

    Upcoming workshops

Mike Caracozza
United States
  • Agile and lean expert guiding teams to improve delivery, apply design thinking and drive data-informed product innovation.

    Upcoming workshops

  • Scrum trainer and product mentor guiding teams to connect discovery with delivery, focus on outcomes and maximize customer value.

    Upcoming workshops

  • Product development coach helping technology leaders and teams design scalable systems, apply lean engineering and turn innovation into lasting business impact.

    Upcoming workshops

  • CEO, educator and Forbes-recognized leader in marketing, business agility and corporate innovation at Runroom and Esade.

    Upcoming workshops

Matthijs Kouw
Netherlands
  • Product management consultant and trainer helping teams bridge strategy and delivery, build the right products and improve outcomes.

    Upcoming workshops

Martha Malloy
Canada
  • Product discovery coach guiding teams from startups to Fortune 500s, in turning insights into sustained growth.

    Upcoming workshops

  • Agile coach with a background in software engineering, helping technology teams improve how they deliver projects, collaborate effectively and create environments built on trust.

    Upcoming workshops

Maurice McGinley
Canada
  • Product leader, researcher and founder focused on customer-centered innovation, OKR alignment, and experiment-led training across industries and global markets.

    Upcoming workshops

United States
  • Scrum trainer, coach and author helping product teams, developers and leaders deliver faster and build healthier, outcome-driven organizations.

    Upcoming workshops

David O'Malley
United States
  • Industry-agnostic senior product executive guiding organizations through digital transformations, leveraging AI and innovation to optimize operations and drive results.

    Upcoming workshops

  • Product development coach guiding cross-functional teams to collaborate effectively and deliver successful solutions in complex, high-stakes industries.

    Upcoming workshops

Netherlands
  • Professional Scrum trainer guiding teams to improve agility, product management and leadership skills with hands-on coaching and training.

    Upcoming workshops

Laura Polls
Spain
  • Customer experience and product discovery specialist, professor and Lean UX leader creating business-focused, user-centered digital solutions.

    Upcoming workshops

Alex Pressland
United States
  • Experienced coach for product leaders and teams, focused on product operating models, leadership growth and customer-centered discovery.

    Upcoming workshops

  • Portfolio management trainer and Agile coach guiding organizations to prioritize the right work, align strategy and achieve sustainable business results.

    Upcoming workshops

  • Business coach helping leaders and teams at large organizations manage change, improve how they work together and achieve practical results.

    Upcoming workshops

  • Enterprise product management coach helping organizations scale effectively with outcome-driven OKRs, product strategy and building cultures of continuous learning.

    Upcoming workshops

  • Product leadership advisor helping organizations improve product practices, develop leadership skills and build communities that support long-term change.

    Upcoming workshops

Felipe Soto
Colombia
  • Engineer and storyteller blending product strategy, leadership and fintech innovation with creativity and clear business outcomes.

    Upcoming workshops

Cesar Ubeda
Spain
  • Engineer and product strategist helping organizations deliver data-driven, customer-centered solutions with a focus on efficiency and outcomes.

    Upcoming workshops

  • Lean-agile strategist and founder helping organizations build high-performing cultures, develop empowering leaders and drive continuous improvement across Scandinavia.

    Upcoming workshops

Bart Versteegen
Netherlands
  • Agile trainer and coach teaching product management, backlog management, stakeholder engagement and Scrum practices across industries.

    Upcoming workshops

Rich Visotcky
United States
  • Trainer and consultant helping teams apply lean and agile practices to solve problems, collaborate better and deliver value.

    Upcoming workshops

United States
  • Product transformation coach guiding enterprises to scale agility, align OKRs and foster product-driven outcomes across technology and marketing teams.

    Upcoming workshops

United States
  • Product strategist and researcher helping companies in finance, retail and technology use customer insights to shape strategy, reduce risk and create digital products that meet real needs.

    Upcoming workshops

  • Product coach and trainer helping global teams improve collaboration, shorten feedback loops and deliver software that drives customer and business value.

    Upcoming workshops

What Our Trainers Have to Say

SUCCESS STORIES

How We Work

FLIEXIBLE FORMATS. SAME GREAT CONTENT.

Whether you’re learning on your own, training a team or planning an event, we deliver engaging, hands-on experiences designed to meet your specific needs.

WORKSHOPS & TRAINING

Hands-on, in-person or online sessions led by us or our CTPs, delivered in local languages worldwide.

KEYNOTES & TALKS

Engaging, practical presentations by Jeff
Gothelf and Josh Seiden, built to inspire and spark action.

SELF-PACED COURSES

Learn on your own speed with expert-designed lessons, tools, and frameworks you can apply immediately.

BOOKS

Clear, practical, concise reads packed with real- world advice for product teams, leaders and busy professionals.

Want to Learn With Us?

Whether you're exploring workshops for your team, looking to bring a course to your region or have a question about where to start—we’d be happy to hear from you.

Contact Us