Empowering Teams Through Practical Learning

Training Teams to Lead, Adapt and Deliver Outcomes

At Sense & Respond Learning, we help teams collaborate better, think more strategically and build products that truly serve their customers.

Some of the world's biggest and most successful companies trust our workshops, courses and coaching.

Founded in 2017 by Jeff Gothelf and Josh Seiden, Sense & Respond Learning provides hands-on, outcome- driven training in product management, product discovery, storytelling, agile leadership, innovation and digital transformation. Whether you're an organization seeking alignment or an individual looking to develop new skills, we equip you with proven frameworks, expert insights and real-world strategies to drive impact.

BUILT BY EXPERTS, MADE FOR TEAMS

Our Story

Jeff and Josh have spent decades coaching, mentoring and training product teams—both separately and together. Their collaboration began in 2011 when a global digital payments company hired them to train teams worldwide. That experience led to the development of their first book, Lean UX and the foundation of Sense & Respond Learning's training programs.

Since then, they've trained thousands of professionals across disciplines,
including: product managers, engineers, project managers, designers, human resource professionals and many more.

Their courses cover proven methodologies, strategy, OKRs, customer-centric outcomes, Lean methods, product discovery and more.

Sense & Respond Learning works with a carefully selected network of Certified Training Partners who deliver our programs worldwide.

Meet the Founders

Jeff Gothelf

Jeff is a product and strategy coach who helps organizations build better products, stronger teams and more adaptable cultures. With more than 20 years of experience, he brings deep expertise in product strategy, cross-functional collaboration, agile-friendly product design and experimentation. He has worked with companies like AOL, TheLadders and Neo Innovation to lead customer- centric transformations and deliver measurable business results.

BOOKS:

Lean UX, Sense & Respond, Who Does What By How Much?, Lean vs. Agile vs. Design Thinking, Forever Employable.

Founder Reviews - Jeff
Rajeswari Vadri, Associate Director, FactSet

Jeff’s presentation was both engaging and practical, offering our team actionable insights on how OKRs can transform an organization’s ability to respond to evolving market conditions and technologies. We highly recommend Jeff Gothelf as a speaker for any organization seeking to foster agility, enhance product development, and better understand their customers.

Michael Solow - Strategist and Writer

I have hired Jeff twice, at Braun Consulting and at AOL. I'd hire him again if I could! Jeff is that rare blend of talent, brains, work ethic and good spirit. He's as good a user experience designer as there is, and a total pleasure to work with on a project, from start to finish. And he's committed to his craft, to continuous learning and to the UI community. Jeff is truly the real deal.

Kevin Bozennec, INSEAD Alumni Association Singapore Board Member

His insights deeply resonated with the audience, leaving everyone truly inspired!

Josh Seiden

Josh is a designer and strategy coach who helps organizations drive customer-focused innovation, launch new products and build more agile teams. With more than 35 years of experience, he brings deep expertise in user experience design, product discovery, OKRs and innovation strategy. He has worked with companies like Johnson & Johnson, PayPal, American Express, Fidelity and 3M to solve
real customer problems and deliver measurable business value.

BOOKS:

Outcomes Over Output, Sense & Respond, Lean UX, Who Does What by How Much?

Featured
Leslie Ellis, President Ellis Edits Inc

Two thumbs way up! Josh was our closing keynote at a recent industry conference I helped plan, and he absolutely delivered. He engaged thoughtfully before the event, attended the full day to connect with the audience, and tailored his talk to our highly technical crowd. On stage, he was insightful, funny, and adaptable. One attendee called his talk “life changing.” Josh gets my highest praise.

Alethea Hannemann, COO @ God’s Love We Deliver

Josh is an unusual combination of insight, client focus, and product whisperer.

Jake Foster, CTO, Level Equity

It was a fantastic talk. Clear, concise, and actionable wisdom that I am sure a bunch of folks will take back to their companies and put into practice. Your delivery was super professional and pitch-perfect.

Meet our Certified Training Partners

Our CTPs are more than just trainers, they are experienced practitioners who bring customer-centric OKRs, product discovery and lean methodologies to teams worldwide in the local language. We train and support them in order to help more teams in more countries, build better products and services.

How We Work

FLIEXIBLE FORMATS. SAME GREAT CONTENT.

Whether you’re learning on your own, training a team or planning an event, we deliver engaging, hands-on experiences designed to meet your specific needs.

WORKSHOPS & TRAINING

Hands-on, in-person or online sessions led by us or our CTPs, delivered in local languages worldwide.

KEYNOTES & TALKS

Engaging, practical presentations by Jeff
Gothelf and Josh Seiden, built to inspire and spark action.

SELF-PACED COURSES

Learn on your own speed with expert-designed lessons, tools, and frameworks you can apply immediately.

BOOKS

Clear, practical, concise reads packed with real- world advice for product teams, leaders and busy professionals.

Want to Learn With Us?

Whether you're exploring workshops for your team, looking
to bring a course to your region or have a question about
where to start—we’d be happy to hear from you.