Become a Certified Training Partner

Empower Teams. Deliver Impact. Elevate Your Expertise

JOIN A GLOBAL COMMUNITY OF EXPERT TRAINERS

We work with a select group of highly qualified partners to bring our world-class training programs to professionals across the globe. Our Certified Training Partners (CTPs) are experienced coaches, trainers and practitioners who share our commitment to teaching the latest thinking in customer-centric product development and helping clients make meaningful change possible.

We’re committed to making this program accessible worldwide, both in English and local languages, so professionals everywhere can benefit from industry-leading learning.

As a CTP, you’ll gain exclusive access to our proven frameworks, expert-designed course materials, and ongoing support—empowering you to deliver high-impact training that helps teams drive tangible outcomes.

Deliver Training Programs With Our Proven Methodologies

WHY BECOME A CERTIFIED TRAINING PARTNER?

As part of our global network of industry experts, you’ll deliver hands-on training that help teams and organizations align strategy, improve collaboration, and build better products.

Sense & Respond Learning workshop

EXPAND YOUR REACH
& REPUTATION

Join an established global network,
growing your professional
opportunities and influence.

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TEACH PROVEN
COURSES

Lead workshops designed by us,
Jeff Gothelf and Josh Seiden.

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MAKE AN
IMPACT

Help teams worldwide adopt OKRs,
Lean UX & Product Discovery and other transformative methodologies.

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ACCESS EXPERT
LEARNING MATERIALS

Get exclusive content, course materials
and facilitation guides to ensure
a seamless training experience.

Who Should Apply?

We’re looking for experienced trainers, facilitators and coaches with:

→ A strong background in Product Management, OKRs, Lean UX, Agile or product discovery.

→ Experience leading workshops, coaching teams or delivering corporate training.

→ The ability to deliver training in English and other languages to expand global accessibility.

As part of our evaluation process for new CTPs, we seek professionals who also possess:

Training experience – Particularly in technology, product management and/or Agile methodologies.

Marketing & sales experience – Ability to market and sell workshops effectively.

Strong industry networks – A well-established network of industry professionals and connections.

Training Companies

If your organization is looking to expand its training offerings, we’d love to connect. We're actively seeking partners interested in bringing our courses to new audiences. Let’s talk!

Your Path to Becoming a Certified Training Partner

HOW IT WORKS

Becoming a Certified Training Partner is a structured development journey, designed to ensure you are fully prepared and confident in delivering our programs. Here's what to expect:

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Step 1: Apply

Submit your application to become a Certified Training Partner and our team will get back to you within two weeks.

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Step 2: Onboarding

Once accepted, you’ll complete a 4-6 week onboarding process including specialized training from Jeff Gothelf, Josh Seiden and our team.

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Step 3: Access Materials

You’ll get exclusive access to course materials, facilitation guides and ongoing support to ensure you're fully prepared to deliver our programs.

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Step 4: Launch Your First Workshop!

Start delivering Sense & Respond Learning workshops and help teams put these concepts into practice.

Delivering World-Class Training to Teams Globally

MEET OUR CERTIFIED TRAINING PARTNERS

Our CTPs are more than trainers—they're industry leaders with real-world experience. They include former corporate managers, podcast hosts, founders, consultants, business strategists and product innovators.

Cristian Bermudez
Colombia
Jonnathan Bermudez
Colombia
Chantal Botana
United States
Tony Brown
United States
Mike Caracozza
United States
Matthijs Kouw
Netherlands
Martha Malloy
Canada
Maurice McGinley
Canada
United States
David O'Malley
United States
Netherlands
Laura Polls
Spain
Alex Pressland
United States
Felipe Soto
Colombia
Cesar Ubeda
Spain
Bart Versteegen
Netherlands
Rich Visotcky
United States
United States
United States

What Our Trainers Have to Say

SUCCESS STORIES

Ready to Get Started?

Apply to become a Certified Training Partner, join our network and bring world-class training to your region.