Jeff Gothelf Jeff Gothelf

How trucking companies can build the digital tools shippers now expect

Trucking and logistics companies already keep excellent customer metrics when it comes to the transport of goods. Apply that same rigor to your digital products and services and you start to build an insurmountable moat around your business as well as happier, more self-sufficient customers. Here is how to do that.

Read More
Jeff Gothelf Jeff Gothelf

How utilities can build a digital app that works as well as the grid

Utility companies are already spending the most they ever have on expanding the grid to meet growing demands. Their digital and mobile experiences however are not getting the same treatment. Here’s how utilities companies can improve their mobile apps and websites to meet modern customer expectations.

Read More
Jeff Gothelf Jeff Gothelf

How regional grocers can compete on digital without Walmart's budget

Regional grocery stores can’t compete with the Walmarts of the world on budget when it comes to building digital experiences. But you can learn from them. This article explains how understanding your shopper’s behavior helps inform which bets to make in your digital shopping experiences and how those bets can lead to significant increases in sales per shopper if you can help them to no “forget the milk.”

Read More
Jeff Gothelf Jeff Gothelf

You can't ship software like you ship a cell phone tower

‍ ‍Digital product development is crucial for the industrial manufacturing sector. Digital products are fundamentally different than physical ones. This article explains why that is and how to adapt your physical manufacturing product knowledge to digital products.

Read More
Jeff Gothelf Jeff Gothelf

Marty Cagan's ten product management reversals

As AI continues to change the world on a weekly basis, it’s nice to see industry thought leaders revising their original POVs on what makes for successful product management. Here is Marty Cagan’s recent list of 10 reversals and how each one is a learning topic at Sense & Respond Learning.

Read More
Jeff Gothelf Jeff Gothelf

Your 2027 AI budget has no line for deciding what to finish

The common consensus now is that “judgment” and “product sense” are the valued skills in product managers. These activities are work. And they are rarely accounted for in the budget. That’s the last 30% of getting a product across the finish line, especially with you newly AI enabled teams.

Read More
Jeff Gothelf Jeff Gothelf

What will product management look like in 2027?

Product management is evolving quickly with the integration of AI. What will it look like in the next 6-12 months? Here’s our take on what stays the same, what changes and how PM evolves into the next century of work.

Read More
Jeff Gothelf Jeff Gothelf

Who does project management work when there are only product managers?

It seems project management is a dying profession, if you work in tech. The reality couldn’t be further from that. Project Management as a profession is growing in industries that have deterministic projects. In tech, where uncertainty is high, product managers do the bulk of the work. What happens to the project management work in tech teams when there are no project managers?

Read More
Jeff Gothelf Jeff Gothelf

How to Fix the AI Productivity Gap

As evidence piles up that AI productivity does not yield clear ROI, here is one simple tactic product managers can use to make sure what they’re building is meaningful for the company.

Read More
Jeff Gothelf Jeff Gothelf

Oversight isn’t judgment

Human oversight catches AI's mistakes. Human judgment decides whether the work was worth automating in the first place. One matters more.

Read More
Agile Coaching Josh Seiden Agile Coaching Josh Seiden

The AI Idea Flood: How Agile Teams Stay Outcome-Focused When Everyone Has a Chatbot

Product discovery has always had a time problem. The research activities that produce the most reliable insights — user interviews, prototype testing, behavioral analysis — are time-consuming. A typical discovery sprint that includes recruiting, interviewing, synthesis, and decision-making takes two to three weeks from first question to actionable finding. In a two-week sprint cycle, discovery that takes three weeks is discovery that always arrives a sprint late

Read More